Please read the following information to understand how we collect, use, maintain, and disclose your personal information.
Generally, you can browse the website without sharing any personal information. However, should you wish to subscribe to our newsletter, submit a form, or download information material, you may be asked to voluntarily submit personal information. We may also collect information on how you use this site, such as resources browsed, searched and downloaded; the frequency and duration of visits, and your source Internet Protocol (“IP”) address.
What Information We Collect
Personally Identifiable Information
This is information that may be used to identify you as an individual, such as your email address, name, or telephone number. This information may be communicated to us by submitting an online forms, subscribe to the newsletter, or reach out to us via email.
Non-Personally Identifiable Information
This is information that does not by itself identify you as an individual. We may collect this information in a number of ways on this Site, including, but not limited to, how you use this Site, such as resources browsed, searched and downloaded, the frequency and duration of visits, and your source IP address.
Cookies are small bits of information the website sends to your browser. They can be kept in the browser memory for temporary use or stored to a cookies file on your hard drive. The cookie cannot be read by a website other than the one that set the cookie. A cookie can also not read data off your hard disk or read cookie files created by other sites.
Most Web site browsers automatically accept cookies, but you can usually change your browser settings to display a warning before accepting a cookie, or to refuse all cookies. You don’t need to have cookies turned on to use/navigate through many parts of this Site, however, you may have to accept the receipt of cookies to access some resources on this Site.
How We Use Your Information
We may use the information we collect from you in the following ways:
- to allow us to better serve you in responding to your enquiries.
- to send periodic emails regarding services we provide. You have the option to opt-out of receiving any promotional communications as described below.
- if you are an existing customer, we will only contact you electronically (e.g. email or phone) with information about products or services similar to those you had previously purchased if we feel these are relevant.
- to follow up with you after correspondence (email or phone inquiries).
If you contact us via email or phone or other means, including but not limited to social media, we may keep a record of that correspondence.
We may also ask you to complete surveys that we use for research purposes and customer service, although responding to these surveys is optional.
Sharing Your Information
In cases where we need to disclose web usage reports to others, your personal information will remain anonymous. We do not disclose, sell, exchange nor trade your personal identifiable information to commercial mailing lists.
Protecting Your Information
We take information security issues seriously. Consequently, any personal identifiable information is stored and protected on servers with adequate security measures. We will cease all communication and use of personal identifiable information upon your request.
Links to Other Sites
This Site contains links to other websites. Please be aware that Backpack to Briefcase is not responsible for the privacy practices of other websites and we encourage you read the privacy policies of other website that you visit after leaving Backpack to Briefcase.
We Comply With
1) COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under the age of 13 years old.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States. The concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices, we will take the following responsive action, should a data breach occur:
- We will notify you via email within 7 business days.
- We will notify all users via in-site notification within 7 business days.
2) CAN-SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
- Send information, and respond to inquiries and/or other requests or questions.
- Send you additional information related to your product and/or service.
To be in accordance with CAN-SPAM, we agree to the following:
- Not to use false or misleading subjects or email addresses.
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly.
- Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can follow the instructions at the bottom of each email. You will be immediately removed from the mailing list.
3) California Online Privacy Protection Act
According to CalOPPA, we agree to the following:
- Users can visit our site anonymously.
- You can change your personal information by emailing us.
- We honour Do Not Track signals and Do Not Track plant cookies. We also don’t use advertising when a Do Not Track (DNT) browser mechanism is in place.
- It’s important to note that we do not allow the collection of Personally Identifiable Information via third-party behavioural tracking.
Changes to This Statement
Backpack to Briefcase